Toyota opens CES with strong affirmation of hydrogen fuel cell vehicles; “staggering” rate of cost reduction; FCV on sale in US in 2015 Toyota opened the 2014 Consumer Electronics Show (CES) with a strong affirmation of the benefits of and potential for hydrogen fuel cell technology. “ We aren’t trying to re-invent the wheel; just everything necessary to make them turn, ” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), USA, Inc. “ Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected. ” Toyota showcased both its latest fuel cell vehicle […]