The 2014 oil price bust very quickly changed the agenda of the oil industry, prioritizing efficiency as a tool of keeping costs down. This emphasis on efficiency was the best outcome of the crisis that pushed the larger part of the industry into survival mode. Now the crisis is over, or at least sector players have more or less become used to the new price normal, and growth is once more on the agenda. The industry’s best pal in this new stage of its evolution seems to be digital technology: connected devices, the cloud, and data analytics. An earlier piece from Oilprice.com highlighted the potential of cloud computing and the challenges that the oil industry faces with its adoption, such as the critical importance of data protection due to the sensitive nature of much of the information an oil company handles. The benefits, however, seem to outweigh the risks, […]