This past Friday, Elon Musk captured public attention with another of his innovative ideas. From the back lot at universal studios, he announced SolarCity Corp.’s latest upcoming project, solar roofs along with the Powerwall 2.0. Musk plans to make roofs entirely out of solar panels instead of installing them on top of buildings afterward. This inadvertently reiterated Musk’s desire to merge Tesla and SolarCity, a notion many are skeptical on. The solar roof idea isn’t completely original. Other companies have attempted such a feat before but most have been unsuccessful. Near the end of June, The Dow Chemical Company made the decision to halt production of their Powerhouse that used solar roofs. Their stock dropped over $5 per share in the weeks to follow. Musk has always set high goals for his businesses but overcoming the same obstacles where previous companies have failed could prove a challenge. […]