The Sydney Morning Herald published the following article 2 days after Qantas CEO Alan Joyce announced a 1 st half year loss of $252 million and job cuts of 5,000. Mayday: how Qantas went from national icon to corporate tragedy Qantas is a company of tribes at war with itself, and anyone who questions its strategy. It also is suffering from a case of the Boy Who Cried Wolf after so many years of warning that it was close to collapse unless the government bowed to its wishes. At one time, a phrase was coined by Dixon known as “constant-shock syndrome”. http://www.smh.com.au/business/aviation/mayday-how-qantas-went-from-national-icon-to-corporate-tragedy-20140228-33rax.html The SMH article describes how Chairman Leigh Clifford selected Alan Joyce as successor for CEO Geoff Dixon in May 2008. That was the month when oil prices were skyrocketing towards $130 a barrel as a result of extra demand from China for the Olympic Games. After 2 […]