Deep in the burning forests south of Sydney this week, volunteer firefighters were clearing a track through the woods, hoping to hold back a nearby blaze, when one of them shouted over the crunching of bulldozers. “Don’t take photos of any trees coming down,” he said. “The greenies will get a hold of it, and it’ll all be over.”

The idea that “greenies” or environmentalists would oppose measures to prevent fires from ravaging homes and lives is simply false. But the comment reflects a narrative that’s been promoted for months by conservative Australian media outlets, especially the influential newspapers and television stations owned by Rupert Murdoch.

And it’s far from the only Murdoch-fueled claim making the rounds. His standard-bearing national newspaper, The Australian, has also repeatedly argued that this year’s fires are no worse than those of the past — not true, scientists say, noting that 12 million acres have burned so far, with 2019 alone scorching more of New South Wales than the previous 15 years combined.