Artificial intelligence, the cloud, robots – these are concepts and products we associate with the IT industry. But there is one notoriously traditional, slow to innovate industry that is now determined to make it part of their sector too. Oilfield service providers are looking to digital technology to help them weather the effects of the pandemic-induced sector crisis. In the process, tech may even make them more profitable. It’s all about profitability, really. The pandemic will end sooner or later, and the world will return to something that at least resembles normal. Since oil will continue to be a fixture of this normal, oilfield service providers are going nowhere. And they are embracing digital technology like their fellow industry players from exploration and production. A recent Forbes article notes that Halliburton’s deal with Microsoft and Accenture will enable the migration of Halliburton’s data centers to the cloud, boosting the […]