When one of the world’s largest container ships became wedged in the Suez Canal last week, it raised questions about impacts to global supply chains, the dangers of a globalized economy of goods and how to dislodge a 200,000 ton ship that doesn’t seem to want to budge. But for Russia, the misadventures of the Ever Given provided a rare chance to pitch what it’s framing as a golden marketing opportunity: shipping via the Northern Sea Route rather than the crowded Suez Canal. Successfully convincing other countries that this route is viable could yield a financial windfall for Russia. “The Northern Sea Route’s […]