The $100 billion Western rental car industry, flush with cash from a profitable pandemic, is gradually getting its electric show on the road, and Chinese-made vehicles are poised to play a starring role. The electric transition could see car fleets, long dominated by famed marques from the United States and Europe, increasingly switch towards Asian automakers, according to a European executive. “Historically, European and American manufacturers had an edge, but the shift towards electric is reshuffling the cards,” said Olivier Baldassari, group chief countries and operations officer at rental giant Europcar (EUCAR.PA) . He said electric cars from Chinese and Asian makers were comparable to Western models in terms of quality, citing Great Wall Motor’s (601633.SS) Ora line, but generally cost less. Even small savings are significant in the vast rental industry, which buys millions of new cars a year – a tenth of all […]