Buick is committing to an all-electric portfolio by the end of the decade. In support of General Motors’ vision of a zero-emissions, all-electric future, Buick will bring its first electric vehicle to market for North America in 2024. Buick’s future EV products will carry the Electra name, drawing inspiration from the brand’s history. Buick also unveiled the Wildcat EV concept—an expressive vision of the brand’s new design direction as it transitions to an all-electric future. The Buick brand is committed to an all-electric future by the end of this decade. Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand. —Duncan Aldred, global vice president, Buick and GMC The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products starting next year. No longer […]